_JPG.jpg)
1911
1917 - Summer
.jpg)
1919
1910 - February
The second Citrus Fair Pavilion is completed. It was built of reinforced concrete and was inscribed on the front, "1892 C. C. F. A. 1910," commemorating the Cloverdale Citrus Fair Association and the construction of the new pavilion in 1910. Like the first pavilion, this one also had a balcony around the interior. The Fair was held here through 1950.
1918 - April
The Methodist Church on First and Mulberry is completed. In 1916 the two Cloverdale churches, the M. E. Church, South on Mulberry and the M. E. Church on Lake St., decided to unite into one congregation. The Mulberry St. church was moved across the street to the corner of First and Mulberry. Historical reports vary as to whether the Lake St. building was also moved or was disassembled and the lumber used in the new church. In any case, a larger building was the result with one section being the church proper and the other section used for Sunday school and administration. The narrow, arched windows appear to be the ones from the Lake St. church. A social hall was added to the First Street church in 1927. This church was in operation until 1957 when a new Methodist Church was built at 76 Tarman Dr.
.jpg)
Cloverdale’s first dedicated moving picture theatre may have been the Clarion Theatre listed in the 1911 Citrus Fair program. It was located on the east side of West Street, halfway between Second and Third streets, and operated by O. T. Price. It was purchased in June 1911 by George H. Perry who began operating it as the Novelty Theatre. He showed a variety of silent films including dramas, comedies, romances, and nature films; adults 10 cents, children 5 cents. Occasionally, there were vaudeville shows and there were frequent dances. In November, Mr. Perry purchased property down the street at the approximate location of the current City Hall. In 1916 he sold his business, though not the property, to C. V. Chicazola who ran the theatre until May 1919 when it was destroyed by fire.
The Cloverdale School is built in a Mission style in the summer of 1917 to replace the old one. It was built on the same site and contained the grammar school in the south wing and the high school in the north wing with an auditorium in the center. The auditorium contained a stage and basketball court.
The People’s Theatre is opened by G. H. Perry at approximately 233 N. Cloverdale Blvd. sometime after his earlier theater burned down. He operated the new theatre for a time, then leased it to B. B. Jones who called it the Orpheum Theatre. In 1925, Perry again resumed operation of the theatre reverting the name back to the People’s Theatre. The new Plaza Theatre in Healdsburg opened in 1930, which created competition and affected theatre attendance in Cloverdale. Perry once again leased his theatre out to two successive parties who brought the talkies to town and ran it as the Cloverdale Theater and then the Rose Theater. In 1938, Perry gave up the theatre business for good and operated a second hand store in his building for about a year, after which he sold it to local undertaker, Edna Gordon, whose establishment was immediately to the south.
